Overview
Fruit Fill needed a look as fresh as the juice: a bright, confident identity for a new bottled-juice label fighting for attention in a crowded fridge. We built the brand around appetite appeal — juicy colour, chunky type, zero fuss.
What we delivered
- Primary wordmark plus stacked and badge variants.
- Colour palette and type pairing with usage rules.
- Cup and bottle graphics for the launch range.
- Social launch kit: posts, stories and menu boards.
Outcome
A shelf-ready identity the client could roll out across flavours without coming back for every new label.