Overview
Lacey Fields wanted one strong wordmark that could carry everything — packaging, print, social — backed by a pattern system flexible enough to stretch without snapping.
What we delivered
- Custom wordmark with spacing and clear-space rules.
- Geometric pattern suite in three densities.
- Packaging and stationery applications.
- Social templates the client edits themselves.
Outcome
A system, not just a logo — every new touchpoint starts from the pattern library instead of a blank page.